Kinetic Typography

Here’s a product of research in “motion of text” and how that motion can add an emotional element to the text even when no sound is present. I spend a lot of time talking with my students talking about motion mainly in PowerPoint. If the default actions in PowerPoint are used, the result is usually distracting. If some of these kinetic effects can be added to a PowerPoint presentation, the end result could increase the audience’s emotional response making the event more memorable.

The author of the movie has a free program that can be used to create presentations. You can find it on the Carnegie Mellon website.

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